Price: $0.99
(as of Dec 02, 2025 11:02:59 UTC – Details)

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position.

In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Ultimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing.

PR 101

PR’s Difference and Types of PR Roles

Forget Your Story

Generating News Ideas and News Ideas That Will Actually Run

Your PR Toolbox

The Press Release and Probably More Important Tools

Understanding the Media

Media Etiquette and Media ExclusivesChanging Rules for Differing MediaBuilding Media Lists

Working with Print and Online

Editorial Calendars, Contributed Articles and Blog Posts

Working with Television

General TV News, Nighttime News and Morning Shows

Working with Radio and Podcasts

General Radio News, Morning Shows and Special Segments and Podcasts

Operating Like a Newsroom

Press Events and Photo/Video OpportunitiesTaking Photos/Video for the MediaPress Conferences

PR Cheats

Shotgunning Your ApproachPress Release Distribution Services

Infusing Other Disciplines

Search Engine Marketing (SEO) PRSocial Media PRContent Marketing

Tying It All Together

Building Your PR PlanPR Timelines and TacticsSelecting Audiences

Living the PR Lifestyle

The Maximized StyleBecoming a WriterWorking with OthersCrisis PreventionMedia RelationshipsReporting Your ResultsDiscovering Your Story

Customers say

Customers find this PR guide practical and well-written, making it an excellent resource for up-and-coming professionals. The book is easy to read and covers basics such as how to pitch, with one customer noting how it highlights different components of a PR strategy. They appreciate how it explains diverse aspects of public relations.