Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Price: $15.99
(as of Dec 04, 2025 21:24:31 UTC – Details)

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Features more than 30 all-new case studies showing best practices and world-classUpdated to include more than 35 percent new materialOffers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

ASIN ‏ : ‎ 1118099206
Publisher ‏ : ‎ John Wiley and Sons
Publication date ‏ : ‎ November 6, 2012
Edition ‏ : ‎ Fourth Edition
Language ‏ : ‎ English
Print length ‏ : ‎ 326 pages
ISBN-10 ‏ : ‎ 9781118099209
ISBN-13 ‏ : ‎ 978-1118099209
Item Weight ‏ : ‎ 2.8 pounds
Dimensions ‏ : ‎ 8.5 x 0.9 x 10.8 inches
Best Sellers Rank: #385,172 in Books (See Top 100 in Books) #634 in Graphic Design Techniques #10,902 in Textbooks (Special Features Stores)
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