Identity Designed: The Definitive Guide to Visual Branding

Price: $21.08
(as of Dec 05, 2025 01:02:24 UTC – Details)

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.
 
Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.
 
You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
 
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
 
Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Publisher ‏ : ‎ Rockport Publishers
Publication date ‏ : ‎ January 22, 2019
Language ‏ : ‎ English
Print length ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1631595946
ISBN-13 ‏ : ‎ 978-1631595943
Item Weight ‏ : ‎ 9.9 ounces
Dimensions ‏ : ‎ 8.75 x 1 x 10.25 inches
Best Sellers Rank: #106,679 in Books (See Top 100 in Books) #20 in Branding & Logo Design #25 in Market Research Business (Books) #379 in Design & Decorative Arts
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