Identity Designed: The Process: Research, Strategy, Design, Implementation

Price: $16.99
(as of Dec 05, 2025 11:18:33 UTC – Details)

Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey.

In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities.
 
Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.
 
With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function.
 
Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.

From the Publisher

Publisher ‏ : ‎ Rockport Publishers
Publication date ‏ : ‎ June 4, 2024
Language ‏ : ‎ English
Print length ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 0760384061
ISBN-13 ‏ : ‎ 978-0760384060
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 8.58 x 0.79 x 10.08 inches
Best Sellers Rank: #125,064 in Books (See Top 100 in Books) #22 in Branding & Logo Design #34 in Market Research Business (Books) #455 in Design & Decorative Arts
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