Book of Branding – a guide to creating brand identity for startups and beyond

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Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity.

The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved.

Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

From the Publisher

Offering first hand experience, insights and tips throughout; real life case studies are used to show how great, collaborative work can be achieved.

Book of Branding works for and with new businesses and individuals alike, showing why visual identity is the beating heart of a great brand strategy.

Printed and bound in England Full colour print 256 pages paperback

Book of Branding

a guide to creating brand identity for startups and beyond

Book of Branding is an essential addition to the startup toolkit—a guide designed for entrepreneurs, founders, designers, brand creators and anyone seeking to decode the complicated world of brand identity design.

The conversational, jargon free tone aims to help the reader understand the essential elements of the brand identity process.

Suitable for entrepreneurs, founders, designers, brand creators and those wanting to know more about branding identity design An essential guide to helping founders understanding branding idenity Easy to follow steps from planning, to brand id creation and application The last section goes behind the scenes; with real-life client insights Supported by a dozen of real life brand ID startup case studies

Book of Branding is an essential addition to the startup toolkit – suitable for new products, services, individuals and beyond.

A guide designed for entrepreneurs, founders, designers, brand creators

Section One: PLANNING

This section explains what it takes to turn an idea into a full brand identity system.

This stage of the project is the time to fully understand and question the business and its purpose, and delve deeper into its potential audience and how we can turn them into devoted, long term fans and advocates. This means honing in on the strategy and garnering the insights you need that will go on to form all the creative decisions further down the line; creating a road map for the rest of the long journey ahead.

Section Two: PROCESS

The Process section focuses on the foundations of a brand’s identity.

Taking strategy and style guides into consideration, this stage includes naming of the new company, creation of the logo, forming the broader design system through things like colour and type choices, designing various visual assets and establishing the brand’s tone of voice, and more. This section will also show how feedback should be encouraged and invited, and how great ideas deserve great presentation through advice and tips learned first hand.

Section Three: APPLICATION

The Application section shows how to take the design system and best apply it across tangible brand asset.

Spanning stationery designs, presentation templates, digital design, advertising, identity application for interior design and everything in between. It encourages readers to consider the possibilities for the full scope of their branding toolkit, maximising the exciting possibilities of the visuals for the business’s launch to make a splash, and beautifully.

Section Four: ADVICE

The last section, Advice, goes behind the scenes; with real-life insights.

When projects go wrong and what to do about it, how to get paid (and deal with non-paying clients) and dealing with “feedback” from pesky online brand “spectators”. Elsewhere you’ll find ideas on how to run projects smoothly and collaborate with others, enabling enough time for validation and reflection. First and foremost, as per the book’s premise, it shows how to own and enjoy the process and get the most out of it, both creatively and for your future career.

Out 11th November

Publisher ‏ : ‎ Brand Nu Ltd
Publication date ‏ : ‎ November 11, 2019
Edition ‏ : ‎ First Edition
Language ‏ : ‎ English
Print length ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 0993540031
ISBN-13 ‏ : ‎ 978-0993540035
Item Weight ‏ : ‎ 15.1 ounces
Dimensions ‏ : ‎ 5.83 x 0.79 x 8.27 inches
Book 3 of 7 ‏ : ‎ Book of … series by Radim Malinic
Best Sellers Rank: #728,041 in Books (See Top 100 in Books) #67 in Product Management #112 in Branding & Logo Design #1,573 in Sales & Selling (Books)
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