Visual Identity: Promoting and Protecting the Public Face of an Organization

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(as of Dec 11, 2025 14:32:58 UTC – Details)

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including – but not limited to – its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization’s visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

ASIN ‏ : ‎ B0BCHPM3JQ
Publisher ‏ : ‎ Routledge
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ December 18, 2014
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 840 KB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 176 pages
ISBN-13 ‏ : ‎ 978-1317452539
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #610,904 in Kindle Store (See Top 100 in Kindle Store) #243 in Economic Theory (Kindle Store) #755 in Theory of Economics
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