Price: $19.95
(as of Dec 13, 2025 01:28:03 UTC – Details)

Whether you are naming a company, product, service, or even an idea ― choosing a brand name is one of the most important business decisions you will make.

A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it!

You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.

Publisher ‏ : ‎ Page Two
Publication date ‏ : ‎ October 8, 2019
Language ‏ : ‎ English
Print length ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1989025609
ISBN-13 ‏ : ‎ 978-1989025604
Item Weight ‏ : ‎ 1.03 pounds
Reading age ‏ : ‎ 18 years and up
Dimensions ‏ : ‎ 6.05 x 0.7 x 7.95 inches
Best Sellers Rank: #783,315 in Books (See Top 100 in Books) #525 in Advertising (Books) #1,487 in Sales & Selling (Books) #3,094 in Entrepreneurship (Books)
Customer Reviews: 4.5 4.5 out of 5 stars (174) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Customers say

Customers find the book to be a valuable resource guide with inspiration and case studies that offer rich context to learn from. Moreover, the content is clear and enjoyable to read, and customers appreciate how it simplifies the naming process. Additionally, one customer notes that it provides a solid plan to generate ideas.

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