


CB7 (with CourseMate and Career Transitions 2.0, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
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Created by the continuous feedback of a “student-tested, faculty-approved” process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.
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Publisher : Cengage Learning
Publication date : January 23, 2015
Edition : 7th
Language : English
Print length : 400 pages
ISBN-10 : 1305403223
ISBN-13 : 978-1305403222
Item Weight : 2.04 pounds
Dimensions : 8.75 x 0.75 x 11 inches
Best Sellers Rank: #1,290,061 in Books (See Top 100 in Books) #207 in Business Marketing #578 in Marketing & Consumer Behavior #3,437 in Marketing (Books)
Customer Reviews: 4.2 4.2 out of 5 stars (80) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
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Customers find the book provides good value for money. The content is well-structured, breaking things down for individuals to understand, with one customer noting it includes common-sense knowledge.
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