A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

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(as of Dec 13, 2025 21:43:42 UTC – Details)

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession’s impact on the client’s return on investment in the public relations function, the measurement of social media and the use of standardized measures.

ASIN ‏ : ‎ B01MYBO82W
Publisher ‏ : ‎ Business Expert Press
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ January 24, 2017
Edition ‏ : ‎ 3rd
Language ‏ : ‎ English
File size ‏ : ‎ 3.9 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 337 pages
ISBN-13 ‏ : ‎ 978-1631577628
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #1,131,304 in Kindle Store (See Top 100 in Kindle Store) #105 in Public Relations (Kindle Store) #118 in Public Relations (Books)
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