Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are

Price: $23.99 - $15.49
(as of Dec 14, 2025 22:58:29 UTC – Details)

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

ASIN ‏ : ‎ B00F9FMYEG
Publisher ‏ : ‎ Berrett-Koehler Publishers
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ December 13, 2010
Edition ‏ : ‎ 2nd
Language ‏ : ‎ English
File size ‏ : ‎ 5.0 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 179 pages
ISBN-13 ‏ : ‎ 978-1605098128
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #1,289,619 in Kindle Store (See Top 100 in Kindle Store) #182 in Business Research & Development #410 in Business Education #2,294 in Marketing (Kindle Store)
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