Brand Management: Co-creating Meaningful Brands

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(as of Dec 18, 2025 05:06:50 UTC – Details)

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely.

Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences.

This textbook is essential reading for all students studying branding and brand management at university level.

Michael Beverland is Professor of Brand Marketing at University of Sussex Business School.

Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.

ASIN ‏ : ‎ B0CKFNLMQH
Publisher ‏ : ‎ SAGE Publications Ltd
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ March 23, 2024
Edition ‏ : ‎ 3rd
Language ‏ : ‎ English
File size ‏ : ‎ 26.1 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 440 pages
ISBN-13 ‏ : ‎ 978-1529678956
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #1,959,640 in Kindle Store (See Top 100 in Kindle Store) #397 in Market Research Business (Kindle Store) #665 in Consumer Behavior (Kindle Store) #760 in Market Research Business (Books)
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