Price: $31.99
(as of Dec 18, 2025 22:06:15 UTC – Details)

There is nothing more real than theory.

Today’s public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics.

This book is an overview of theories that are relevant to a strategic practice of public relations. Brief theory explanations are followed by specific strategic applications in everything from segmenting publics, to planning research, to strategic messaging, to setting campaign objectives, and counseling organizational leadership. A public relations professional who understands and applies theory will be more strategic.

Publisher ‏ : ‎ Business Expert Press
Publication date ‏ : ‎ June 2, 2025
Language ‏ : ‎ English
Print length ‏ : ‎ 194 pages
ISBN-10 ‏ : ‎ 1637428294
ISBN-13 ‏ : ‎ 978-1637428290
Item Weight ‏ : ‎ 9.5 ounces
Dimensions ‏ : ‎ 6 x 0.49 x 9 inches
Best Sellers Rank: #2,315,142 in Books (See Top 100 in Books) #244 in Business Communication #474 in Public Relations (Books) #525 in Media & Communications Industry (Books)