Price: $39.95
(as of Dec 19, 2025 14:57:06 UTC – Details)

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level.

Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor’s Guide, based on the authors’ own teaching experience, which provides a roadmap and guidance on how to best use each case.

Publisher ‏ : ‎ Red Globe Press
Publication date ‏ : ‎ June 4, 1999
Edition ‏ : ‎ 1990th
Language ‏ : ‎ English
Print length ‏ : ‎ 512 pages
ISBN-10 ‏ : ‎ 033375008X
ISBN-13 ‏ : ‎ 978-0333750087
Item Weight ‏ : ‎ 2.15 pounds
Dimensions ‏ : ‎ 7.44 x 1.02 x 9.69 inches
Best Sellers Rank: #3,226,246 in Books (See Top 100 in Books) #275 in Industrial Marketing (Books) #296 in Business Pricing #513 in International Business (Books)
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