Public Relations: Competencies and Practice

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The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice.

Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations.

The book also features online resources for instructors:

Sample course syllabus

Discussion questions

Suggested midterm and final project

Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

ASIN ‏ : ‎ B07NZYZ2CT
Publisher ‏ : ‎ Routledge
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ February 18, 2019
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 3.0 MB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray for textbooks ‏ : ‎ Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 338 pages
ISBN-13 ‏ : ‎ 978-1351374484
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #5,731,917 in Kindle Store (See Top 100 in Kindle Store) #951 in Public Relations (Books) #1,322 in Public Relations (Kindle Store) #3,451 in Communication Reference (Books)
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