Manager’s Guide to Excellence in Public Relations and Communication Management (Routledge Communication Series)

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This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations — large or small — that need to communicate effectively with publics on whom the organization’s survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis.

The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are:
* the core or inner sphere of communication excellence — the knowledge base of the communication department,
* the shared expectations of top communicators and senior managers about the function and role of communication, and
* the organization’s culture — the larger context that either nurtures or impedes communication excellence.

This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

ASIN ‏ : ‎ B0BL5GQT17
Publisher ‏ : ‎ Routledge
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ October 18, 2013
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 18.7 MB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 411 pages
ISBN-13 ‏ : ‎ 978-1136688317
Page Flip ‏ : ‎ Enabled
Part of series ‏ : ‎ Routledge Communication
Best Sellers Rank: #5,558,778 in Kindle Store (See Top 100 in Kindle Store) #940 in Public Relations (Books) #1,270 in Public Relations (Kindle Store) #3,423 in Communication Reference (Books)
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