Public Relations Ethics: How To Practice PR Without Losing Your Soul

Price: S$41.36 - S$12.92
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This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman.

This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations.

This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.

ASIN ‏ : ‎ B018H5UKWC
Publisher ‏ : ‎ Business Expert Press
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ November 24, 2015
Language ‏ : ‎ English
File size ‏ : ‎ 1.6 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 314 pages
ISBN-13 ‏ : ‎ 978-1631571473
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #1,770,814 in Kindle Store (See Top 100 in Kindle Store) #222 in Public Relations (Kindle Store) #587 in Public Relations (Books) #733 in Business Ethics (Kindle Store)
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