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An organization’s reputation is a critically important part of attracting customers, great talent and suppliers whilst having political credibility.
In this current world of unfettered social media access, organizations – private, public and not-for-profit – are more vulnerable to attacks, both legitimate and illegitimate. And yet many remain ill prepared for how to manage these types of crises.

Traditionally, organizational reputation has fallen under the purview of legal advisors, brand and public relations. While these professionals remain necessities, they are no longer adequate to wholly manage an organization’s reputation. Organizations now require clear ethical standards and practices to manage their reputation, and its why the practice area of Environmental, Social & Governance (ESG) has become a rapidly growing discussion among the C-Suite.

This book discusses the five major vulnerabilities organizations face providing cases for navigating a path that improves business outcomes. By moving away from relying solely on compliance and positive statements in brand and public relations, to also implementing improved ethics and values in an organization’s behaviour will set the stage for a resilient business that can flourish in the 21st century.

ASIN ‏ : ‎ B0CJZC1F4W
Publisher ‏ : ‎ American Marketing Association, Toronto
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ September 26, 2023
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 1.1 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 132 pages
ISBN-13 ‏ : ‎ 978-1777806651
Page Flip ‏ : ‎ Enabled
Part of series ‏ : ‎ Empowering Leadership Potential
Best Sellers Rank: #5,136,183 in Kindle Store (See Top 100 in Kindle Store) #3,324 in Business Ethics (Kindle Store) #4,845 in Business Ethics (Books) #17,931 in Marketing (Kindle Store)
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