Price: S$32.31
(as of Dec 21, 2025 23:43:59 UTC – Details)

First PR Book – Clear, Practical, and It Works
First PR Book is a must-read for anyone who wants to understand the fundamentals of public relations and gain a simple yet powerful set of tools that can be applied immediately. This book reflects the realities of modern corporate communication and offers a wealth of specific, hands-on advice — from professional techniques and creative strategies to mastering time management, critical thinking, and resilience under pressure.

🌍 Finally in English!
The original Latvian edition of First PR Book instantly became a bestseller, went through multiple reprints, and was included in the required reading lists of top universities in Latvia. Now, for the first time, this practical and engaging guide is available to a global audience in English.

💡 What Makes This Book Different?
Most PR books are filled with theory, corporate clichés, and vague advice.
First PR Book does the opposite.
It’s clear, structured, full of examples, and 100% actionable. You’ll find zero fluff — just proven tools, ready to use in real life.

📘 Inside You’ll Find Answers to These Questions:How to connect with anyone?How to improve your personal brand?How to write an effective communication strategy?How and why should you measure the dominant type of corporate culture in your organization?How to prepare for crisis communication?What metrics should be considered when evaluating communication results?What irritates journalists in their interactions with organizations, and what builds trust?How to write a press release that people will want to publish?Why and how should you “promote PR”?What exercises help you prepare for a public speaking event?How to organize an event of any scale without making common mistakes?What is important to know about social media communication?How to start writing well and why you need storytelling?What insights from professional comedians can be used in your speeches?What are the three steps to a successful media training?What principles are the best communication campaigns in the world built on?How can you influence your audience’s decisions through messaging?How many people should you invite to a brainstorming session?What tricks do creative professionals use to generate ideas?How to properly take notes on thoughts?How to get more done, reduce stress, and rest effectively?What prevents us from making the right decisions, and how to overcome it?
✅ You’ll Also Get:Ready-to-use templates and checklistsInspiring real-world examplesQuick self-tests to assess and grow your communication skills
👥 Who Is This Book For?Entrepreneurs and experts who want to stand out and growBusiness and governmental leaders seeking greater influence and public trustStudents in marketing, PR, communications, or journalismNGO leaders and changemakers who need visibilityAnyone who wants to influence, lead, and communicate with clarity and confidence
✍️ About the Author
Olga Kazaka began working in PR at age 15, founded a communications agency at 20, and earned her PhD in communication science by 30. For over 13 years, she taught corporate communication and organizational culture at the University of Latvia. As a speaker, jury member, and consultant, she helps leaders across Europe communicate with purpose and precision. She is the co-founder and director of Olsen+Partners, one of Latvia’s leading PR agencies. Her team’s campaigns have been named the world’s best nine times by IPRA GWA — more than any other Baltic agency in the past decade.

Publisher ‏ : ‎ Trendsetter Publishing
Publication date ‏ : ‎ June 3, 2025
Language ‏ : ‎ English
Print length ‏ : ‎ 184 pages
ISBN-10 ‏ : ‎ 9934884925
ISBN-13 ‏ : ‎ 978-9934884924
Item Weight ‏ : ‎ 12.3 ounces
Dimensions ‏ : ‎ 6.14 x 0.42 x 9.21 inches
Best Sellers Rank: #3,624,631 in Books (See Top 100 in Books) #548 in Public Relations (Books) #602 in Media & Communications Industry (Books) #4,824 in Communication Skills