Managing Brand You: 7 Steps to Creating Your Most Successful Self

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This book reveals a proven seven-step process for personal brand building that can help anyone achieve greater professional success.

Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. In this helpful guide, they provide the same advice, tips, and tools to help you do the same.

Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You offers you a start-to-finish guide in which you will learn how to:

conduct a self-analysis,create a unique identity,define their objectives,discover their passions,create a plan,put that plan into action,and monitor their progress.

We all have qualities that shape and influence how the people in our lives see us and how we see ourselves. Wise and insightful, Managing Brand You will help you identify what it is that makes you unique and communicate it in a way that helps you reach your career goals.

From the brand

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Publisher ‏ : ‎ AMACOM
Publication date ‏ : ‎ July 16, 2008
Edition ‏ : ‎ First Edition
Language ‏ : ‎ English
Print length ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 0814437753
ISBN-13 ‏ : ‎ 978-0814437759
Item Weight ‏ : ‎ 12.8 ounces
Dimensions ‏ : ‎ 6 x 0.5 x 9 inches
Best Sellers Rank: #2,808,893 in Books (See Top 100 in Books) #825 in Job Interviewing (Books) #2,060 in Job Hunting (Books) #6,993 in Communication & Social Skills (Books)
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