Public Affairs in Practice: A Practical Guide to Lobbying (PR In Practice)

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Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties.

This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical “how to” guide for practitioners at all levels and students.

Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals.

Finally, there is a discussion of future trends and developments in PA.

ASIN ‏ : ‎ B0D6G8X8BN
Publisher ‏ : ‎ Kogan Page
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ November 3, 2006
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 4.2 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 175 pages
ISBN-13 ‏ : ‎ 978-0749450465
Page Flip ‏ : ‎ Enabled
Part of series ‏ : ‎ PR In Practice
Best Sellers Rank: #2,074,210 in Kindle Store (See Top 100 in Kindle Store) #308 in Public Relations (Kindle Store) #401 in Public Relations (Books) #620 in Government & Business
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