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An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.
Publisher : Free Press
Publication date : March 6, 2000
Edition : First Edition
Language : English
Print length : 368 pages
ISBN-10 : 0684839245
ISBN-13 : 978-0684839240
Item Weight : 1.2 pounds
Dimensions : 6.5 x 1 x 10 inches
Best Sellers Rank: #1,248,565 in Books (See Top 100 in Books) #95 in Product Management #825 in Advertising (Books)
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