The Elements of Visual Grammar: A Designer’s Guide for Writers, Scholars, and Professionals (Skills for Scholars)

Price: $11.40
(as of Dec 25, 2025 17:17:39 UTC – Details)

A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know

The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren’t taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work—and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words.

Features more than 200 color illustrations—drawn from a wide range of styles, media, and eras—that demonstrate the principles of visual grammar and how images can support and enhance written contentDefines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with textIntroduces the practical, cultural, conceptual, and scientific factors that influence image useAnalyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography

From the Publisher

Publisher ‏ : ‎ Princeton University Press
Publication date ‏ : ‎ February 6, 2024
Language ‏ : ‎ English
Print length ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 0691231222
ISBN-13 ‏ : ‎ 978-0691231228
Item Weight ‏ : ‎ 1.64 pounds
Dimensions ‏ : ‎ 7.5 x 0.75 x 9.25 inches
Part of series ‏ : ‎ Skills for Scholars
Best Sellers Rank: #1,551,099 in Books (See Top 100 in Books) #206 in Academic & Scholarly Writing #661 in Creative Writing Composition #3,556 in Educational Certification & Development
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