Split-Second Persuasion: The Ancient Art and New Science of Changing Minds

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(as of Dec 25, 2025 17:59:37 UTC – Details)

An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews).
People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart.
 
Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book:
 Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths.Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true.Explains how group dynamics can make us more tolerant or deepen our extremism.Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. 
“[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist

ASIN ‏ : ‎ B004IPP8SW
Publisher ‏ : ‎ Houghton Mifflin Harcourt
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ February 3, 2011
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 11.9 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 309 pages
ISBN-13 ‏ : ‎ 978-0547545233
Page Flip ‏ : ‎ Enabled
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