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(as of Dec 27, 2025 06:18:27 UTC – Details)
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.
Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights.
In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
Publisher : Routledge
Publication date : June 30, 2010
Edition : 1st
Language : English
Print length : 176 pages
ISBN-10 : 0415577438
ISBN-13 : 978-0415577434
Item Weight : 14.4 ounces
Dimensions : 6.5 x 0.5 x 9.75 inches
Best Sellers Rank: #2,838 in Market Research Business (Books) #3,023 in Business Marketing #3,809 in Company Business Profiles (Books)
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