Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
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(as of Dec 29, 2025 13:00:53 UTC – Details)
What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions – and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.
Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.
Customers say
Customers find the book easy to read and appreciate its fascinating insights into how our brains work, with one customer noting how it transforms businesses and lives. Moreover, the writing style is well-received, and customers value the research quality, with one review highlighting the use of Briggs Myers test results. Additionally, the book provides good advice, with one customer mentioning it offers concrete steps to better yourself, and customers find it valuable for investment guidance, with one noting it helps improve trading performance.
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