A History of Brands: Origins of Consumer Markets (SVA Masters in Branding)

$24.23
Price: (as of – Details) Discover the fascinating evolution of branding with Richard Shear’s A History of Brands. In this comprehensive yet

The Meaning of Branded Objects: Why Some Things Matter More Than Others (SVA Masters in Branding)

$24.23
Price: (as of – Details) Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning