Price: $35.22
(as of Dec 19, 2025 01:51:23 UTC – Details)

How can you scale a brand globally while staying true to its core?

Brand Global, Adapt Local is a practical guide for mid-career marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kelly, it shares proven frameworks, examples, and actionable tools from world-leading companies including Nike, LVMH, Nestlé, Shiseido, Natura, and Marriott.

By exploring how top brands balance consistency with cultural adaptation, this book equips you to implement strategies that build credibility, strengthen audience connection, and optimize performance across regions. You will learn how to:
– Develop a global mindset that fuels innovation and market growth
– Apply cultural insight to create locally relevant brand strategies
– Interpret and act on international market data with precision
– Localize campaigns without losing your core brand identity

With detailed chapters and real-world examples, Brand Global, Adapt Localhelps you apply strategic principles to achieve measurable results, elevate your professional profile and shape your career in international marketing.

Themes include: strategy, principles, cultural insight, brand localization, global marketing, career development

From the Publisher

Publisher ‏ : ‎ Kogan Page
Publication date ‏ : ‎ June 24, 2025
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 296 pages
ISBN-10 ‏ : ‎ 139861971X
ISBN-13 ‏ : ‎ 978-1398619715
Item Weight ‏ : ‎ 1 pounds
Dimensions ‏ : ‎ 6.14 x 0.65 x 9.21 inches
Best Sellers Rank: #1,083,492 in Books (See Top 100 in Books) #131 in Global Marketing (Books) #739 in Web Marketing (Books) #960 in E-Commerce (Books)
Customer Reviews: 5.0 5.0 out of 5 stars (16) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });