Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

Price: $25.99
(as of Dec 13, 2025 20:16:16 UTC – Details)

You don’t have a brand—whether it’s for a company or a product—until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:
 
 
What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalist 
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

From the Publisher

What makes a good brand name and how do you name it?

A Step-by-Step Guide to the Process Professional Namers Use

Publisher ‏ : ‎ Business Expert Press
Publication date ‏ : ‎ December 14, 2021
Language ‏ : ‎ English
Print length ‏ : ‎ 194 pages
ISBN-10 ‏ : ‎ 1637421559
ISBN-13 ‏ : ‎ 978-1637421550
Item Weight ‏ : ‎ 9.6 ounces
Dimensions ‏ : ‎ 6 x 0.44 x 9 inches
Best Sellers Rank: #1,332,225 in Books (See Top 100 in Books) #530 in Marketing & Consumer Behavior #802 in Advertising (Books) #3,044 in Marketing (Books)
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