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Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates.
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![LIVEN Texture Lab [Granular Synthesizer/Effects Processor] 4 voices – up to 64 grains, 6 Shimmer reverbs, 128-step sequencer with parameter locking, Battery-powered, Built-in speaker](https://i1.wp.com/m.media-amazon.com/images/I/71XFOhy5h8L._AC_SL1500_.jpg?w=430&resize=430,0&ssl=1 "LIVEN Texture Lab [Granular Synthesizer/Effects Processor] 4 voices – up to 64 grains, 6 Shimmer reverbs, 128-step sequencer with parameter locking, Battery-powered, Built-in speaker")
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