Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

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(as of Dec 08, 2025 10:45:16 UTC – Details)

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you’re a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.

Whatever its starting point–market leader or struggling competitor–any organization that follows this step-by-step guide will end up with a better brand.

ASIN ‏ : ‎ 144033143X
Publisher ‏ : ‎ HOW Books
Publication date ‏ : ‎ October 17, 2013
Edition ‏ : ‎ COM
Language ‏ : ‎ English
Print length ‏ : ‎ 200 pages
ISBN-10 ‏ : ‎ 9781440331435
ISBN-13 ‏ : ‎ 978-1440331435
Item Weight ‏ : ‎ 1.55 pounds
Dimensions ‏ : ‎ 8 x 0.8 x 8 inches
Best Sellers Rank: #3,688,189 in Books (See Top 100 in Books) #429 in Branding & Logo Design #2,987 in Advertising (Books)
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