Courageous Marketing: The B2B Marketer’s Playbook for Career Success

Price: $25.99 - $9.99
(as of Dec 14, 2025 23:52:55 UTC – Details)

**#1 Bestseller in Marketing & Sales**

Take the Boring Out of B2B Marketing

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to:Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is.Create content marketing so good that people are willing to pay for it.Successfully build a new product category (but only if you really need to).
If you want to intentionally advance your marketing career, build a highly effective team, and impactfully collaborate with your peers, you’re in the right place.

“This book offers a smart, compelling argument for boldness in B2B marketing. Udi Ledergor lays out a clear, practical approach to standing out in a crowded field—without gimmicks or empty hype.”
—DANIEL H. PINK, #1 New York Times bestselling author of To Sell Is Human

“This book contains a blindingly different and important recommendation for marketers: Don’t stay clear of all risky situations. Rather, cultivate them selectively, armed with a well-resourced plan to channel them into major successes. Best of all, it tells us exactly how to develop such transformative plans.”
—ROBERT CIALDINI, New York Times bestselling author of Influence and Pre-Suasion

“Great marketing stands out and sparks action. Courageous Marketing uncovers how winning startups build bold brands, ignite conversations with thought-provoking content, and transform customers into raving fans.”
—NIR EYAL, bestselling author of Hooked and Indistractable

From the Publisher

ASIN ‏ : ‎ B0F22HWR3C
Publisher ‏ : ‎ Actionable Ideas Press
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ April 10, 2025
Language ‏ : ‎ English
File size ‏ : ‎ 3.1 MB
Simultaneous device usage ‏ : ‎ Unlimited
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 206 pages
ISBN-13 ‏ : ‎ 979-8992178425
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #82,519 in Kindle Store (See Top 100 in Kindle Store) #12 in Sales & Selling Techniques #13 in Small Business Sales & Selling #13 in Marketing for Small Businesses
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