Creating Corporate Reputations: Identity, Image, and Performance: Identity, Image and Performance

Description

Price: ' + currencySymbol + '' + wholePrice + '.' + fractionalPrice + '
(as of Mar 04, 2025 07:32:51 UTC – Details)

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation’s desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change.

ASIN ‏ : ‎ B001BPF1AW
Publisher ‏ : ‎ Oxford University Press (February 15, 2001)
Publication date ‏ : ‎ February 15, 2001
Language ‏ : ‎ English
File size ‏ : ‎ 4.2 MB
Text-to-Speech ‏ : ‎ Not enabled
Enhanced typesetting ‏ : ‎ Not Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 320 pages

Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Creating Corporate Reputations: Identity, Image, and Performance: Identity, Image and Performance”

Shipping & Delivery

MAECENAS IACULIS

Vestibulum curae torquent diam diam commodo parturient penatibus nunc dui adipiscing convallis bulum parturient suspendisse parturient a.Parturient in parturient scelerisque nibh lectus quam a natoque adipiscing a vestibulum hendrerit et pharetra fames nunc natoque dui.

ADIPISCING CONVALLIS BULUM

Vestibulum penatibus nunc dui adipiscing convallis bulum parturient suspendisse.
Abitur parturient praesent lectus quam a natoque adipiscing a vestibulum hendre.
Diam parturient dictumst parturient scelerisque nibh lectus.

Scelerisque adipiscing bibendum sem vestibulum et in a a a purus lectus faucibus lobortis tincidunt purus lectus nisl class eros.Condimentum a et ullamcorper dictumst mus et tristique elementum nam inceptos hac parturient scelerisque vestibulum amet elit ut volutpat.