Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires

Price: $9.99 - $2.99
(as of Dec 07, 2025 20:13:09 UTC – Details)

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.
Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

ASIN ‏ : ‎ B078H555XG
Publisher ‏ : ‎ Morgan James Publishing
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ January 2, 2018
Language ‏ : ‎ English
File size ‏ : ‎ 1.9 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 191 pages
ISBN-13 ‏ : ‎ 978-1683506126
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #265,825 in Kindle Store (See Top 100 in Kindle Store) #70 in Internet Marketing #71 in Web Marketing (Kindle Store) #104 in Web Marketing (Books)
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