Creativity in Public Relations (PR In Practice)

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(as of Dec 20, 2025 00:33:09 UTC – Details)

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five ‘Is’ of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.

Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five ‘Is’ of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of ‘creativity’, this third edition will help PR practitioners and general readers to get ‘under the skin’ of the creative process and use it to greater effect in their work.

Publisher ‏ : ‎ Kogan Page
Publication date ‏ : ‎ December 29, 2009
Edition ‏ : ‎ 4th
Language ‏ : ‎ English
Print length ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 0749456507
ISBN-13 ‏ : ‎ 978-0749456504
Item Weight ‏ : ‎ 1.1 pounds
Dimensions ‏ : ‎ 6.14 x 0.75 x 9.21 inches
Part of series ‏ : ‎ PR In Practice
Best Sellers Rank: #411,689 in Books (See Top 100 in Books) #50 in Public Relations (Books) #204 in Popular Psychology Creativity & Genius #418 in Psychology (Books)
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