Demystifying Corporate Buzzwords: A Practical Guide to Clear Business Communication

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Buzzwords: Your Secret Weapon . . . or Your Fastest Way to Lose Credibility

Whether you love them, hate them, or use them without thinking, buzzwords shape the way business gets done. They can open doors—or close minds.

In this practical, engaging guide, former Fortune 100 executive and C-suite advisor S. Gary Snodgrass shows you how to

• decode fifty of today’s most-used corporate buzzwords and unpack what they mean, when they work, and when they don’t;

• spot and stop jargon misuse before it derails your message;

• adapt your language for different audiences so you’re heard, understood, and respected;

• avoid buzzword burnout with tools to keep your communication clear, fresh, and compelling.

With real-world case studies, interactive self-assessments, and even a few “Buzzwords with a Wink” to remind you that business language can be both sharp and fun, this is not a dictionary—it’s a survival guide. Whether you’re a leader, aspiring professional, educator, or just someone who wants to stop rolling your eyes in meetings, Demystifying Corporate Buzzwords will change the way you think about the words you work with.

Clear communication isn’t optional. It’s your competitive edge.


From the Publisher

Demystifying Corporate Buzzwords by S. Gary SnodgrassDemystifying Corporate Buzzwords by S. Gary Snodgrass

Michael P. KaneMichael P. Kane

Price PritchettPrice Pritchett

Ruth Ann GillisRuth Ann Gillis

S. Gary Snodgrass author bioS. Gary Snodgrass author bio

ASIN ‏ : ‎ B0FYGTKZ2F
Publisher ‏ : ‎ River Grove Books
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ November 4, 2025
Language ‏ : ‎ English
File size ‏ : ‎ 1.8 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 161 pages
ISBN-13 ‏ : ‎ 978-1966629764
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #189,797 in Kindle Store (See Top 100 in Kindle Store) #12 in Communication Reference (Kindle Store) #74 in Communication Reference (Books) #105 in Business Teams
Customer Reviews: 4.9 4.9 out of 5 stars (12) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Customers say

Customers find the book insightful and clear, with one review noting how it prevents costly misunderstandings. Moreover, they appreciate its practical approach, with one customer highlighting its actionable lessons that can be applied immediately. Additionally, the book receives positive feedback for its accessibility, with one customer mentioning it’s particularly suitable for college students majoring in business.

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