Designing Brand Identity: A Complete Guide to Creating, Building, And Maintaining Strong Brands

Price: $45.00 - $18.48
(as of Dec 05, 2025 14:36:42 UTC – Details)

This innovative approach — blending practicality and creativity — is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Publisher ‏ : ‎ John Wiley & Sons Inc
Publication date ‏ : ‎ January 1, 2006
Edition ‏ : ‎ 2nd
Language ‏ : ‎ English
Print length ‏ : ‎ 280 pages
ISBN-10 ‏ : ‎ 0471746843
ISBN-13 ‏ : ‎ 978-0471746843
Item Weight ‏ : ‎ 2.5 pounds
Dimensions ‏ : ‎ 8.75 x 0.75 x 11.25 inches
Best Sellers Rank: #1,074,155 in Books (See Top 100 in Books) #113 in Advertising Graphic Design #769 in Advertising (Books) #4,283 in Business & Finance
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