Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

Price: $22.14
(as of Dec 01, 2025 22:42:39 UTC – Details)

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.

It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes.

The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.

Organized into three sections―brand fundamentals, process basics, and case studies―this revised edition includes:

Over 100 branding subjects, checklists, tools, and diagramsMore than 50 all-new case studies that describe goals, process, strategy, solutions, and resultsNew content on artificial intelligence, virtual reality, social justice, and evidence-based marketingAdditional examples of the best/most important branding and design work of the past few yearsOver 700 illustrations of brand touchpointsMore than 400 quotes from branding experts, CEOs, and design gurus

Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.

From the Publisher

Publisher ‏ : ‎ Wiley
Publication date ‏ : ‎ March 6, 2024
Edition ‏ : ‎ 6th
Language ‏ : ‎ English
Print length ‏ : ‎ 352 pages
ISBN-10 ‏ : ‎ 1119984815
ISBN-13 ‏ : ‎ 978-1119984818
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 8.8 x 1 x 11 inches
Best Sellers Rank: #40,990 in Books (See Top 100 in Books) #4 in Branding & Logo Design #62 in Graphic Design Techniques #90 in Marketing (Books)
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