Digital You: Real Personal Branding in the Virtual Age

Price: $18.99 - $17.13
(as of Dec 10, 2025 17:49:35 UTC – Details)

What’s your story?

The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time?

In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.

Digital You offers a deep dive to understanding and defining your unique promise of value―making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.

Publisher ‏ : ‎ Association for Talent Development
Publication date ‏ : ‎ October 1, 2019
Language ‏ : ‎ English
Print length ‏ : ‎ 232 pages
ISBN-10 ‏ : ‎ 1949036758
ISBN-13 ‏ : ‎ 978-1949036756
Item Weight ‏ : ‎ 10.9 ounces
Dimensions ‏ : ‎ 6.06 x 0.48 x 8.95 inches
Best Sellers Rank: #1,556,429 in Books (See Top 100 in Books) #863 in Business & Organizational Learning #1,036 in Business Project Management (Books) #2,196 in Human Resources & Personnel Management (Books)
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