Discovering Public Relations: An Introduction to Creative and Strategic Practices

Price: $106.00 - $9.95
(as of Dec 11, 2025 22:40:26 UTC – Details)

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

ASIN ‏ : ‎ B0CMJSF2QS
Publisher ‏ : ‎ SAGE Publications, Inc
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ November 18, 2023
Edition ‏ : ‎ 2nd
Language ‏ : ‎ English
File size ‏ : ‎ 33.1 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 485 pages
ISBN-13 ‏ : ‎ 978-1071878279
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #890,923 in Kindle Store (See Top 100 in Kindle Store) #244 in Journalism Writing Reference (Kindle Store) #660 in Journalism Writing Reference (Books)