Global and Multicultural Public Relations

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(as of Dec 19, 2025 12:25:10 UTC – Details)

An overview of the practice of strategic global and multicultural public relations in various sectors

Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice.

All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors.

Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension.

Employs a real-world approach to public relations principles, practices, and strategiesFocuses on global public relations rather than outdated nation-centered modelsFills a gap in current literature on multinational and multicultural public relationsExplains the public relations strategies that are best suited for each sectorIncludes summary sections that contain suggested readings and supplemental online links

Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration. 

ASIN ‏ : ‎ B07STGLSDN
Publisher ‏ : ‎ Wiley-Blackwell
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ June 5, 2019
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 1.9 MB
Simultaneous device usage ‏ : ‎ Up to 3 simultaneous devices, per publisher limits
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 272 pages
ISBN-13 ‏ : ‎ 978-1118673928
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #1,751,666 in Kindle Store (See Top 100 in Kindle Store) #221 in Public Relations (Kindle Store) #535 in Public Relations (Books) #1,056 in Advertising (Kindle Store)
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