Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company’s Intellectual Property

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Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to remain competitive and experience continual growth.

In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise.

Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You’ll learn how to:

implement IP-driven growth and licensing strategies,foster a culture of innovation,turn research and development into revenue,and maximize your company’s profits.

Smart companies reap what they sow. Harvesting Intangible Assets gives readers the tools they need for a profitable harvest.

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ASIN ‏ : ‎ B005P6B8GY
Publisher ‏ : ‎ AMACOM
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ October 20, 2011
Edition ‏ : ‎ Illustrated
Language ‏ : ‎ English
File size ‏ : ‎ 4.7 MB
Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 289 pages
ISBN-13 ‏ : ‎ 978-0814417003
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #1,456,713 in Kindle Store (See Top 100 in Kindle Store) #36 in Franchising Law (Kindle Store) #78 in Patent, Trademark & Copyright Law (Kindle Store) #119 in Science & Technology Law (Kindle Store)
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