How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business
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With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.
How to Protect (Or Destroy) Your Reputation Online will show you how to:
Remove negative content from search results.
React and respond to an online attack.
Understand and manage online reviews.
Use marketing strategies to both improve your online reputation and bolster your bottom line.
How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.
ASIN : B07J1CCDKJ
Publisher : Career Press
Accessibility : Learn more
Publication date : October 24, 2016
Edition : First
Language : English
File size : 2.8 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 226 pages
ISBN-13 : 978-1632659378
Page Flip : Enabled
Best Sellers Rank: #2,301,475 in Kindle Store (See Top 100 in Kindle Store) #373 in Public Relations (Kindle Store) #595 in E-Commerce (Books) #1,750 in Internet Marketing
Customer Reviews: 4.6 4.6 out of 5 stars (17) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
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Customers find the book practical and easy to read, with one mentioning it successfully balances theory and practice. Moreover, the storyline receives positive feedback, with one customer noting it’s filled with anecdotes and stories.
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