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From Michael LeBoeuf, the bestselling author of Working Smart and the audio programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life — the ultimate guide to building a successful business through customer satisfaction.

The success of any business depends on knowing the answers to these important questions:
Why do some people buy once…and never return?Why do some people become strong, steady customers?How do you turn an angry or complaining customer into a happy and satisfied one?What are the five best ways to keep customers coming back?
How To Win Customers and Keep Them For Life is a hard-hitting, action-ready rewards-and-incentives program fro creating a winning sales team. Created by one of the nation’s foremost business consultants, this practical, no-nonsense guide tells you everything you need to know about successful selling — and most important of all — how to win customers for life.

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