Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)
$14.29
Price: $14.29
(as of Dec 09, 2025 18:51:11 UTC – Details)
Buyers are smart.
They’ve caught onto our marketing tricks and strategies, and what used to work isn’t working anymore.
To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand.
In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to “buy this” and instead extend the powerful invitation to “be this.” – no matter what you sell or the size of your budget.
Once you understand this revolutionary approach to marketing, you’ll never go back to the outdated, overused outcomes-based marketing approach again.
ASIN : B0DSCP46Y7
Publisher : Losomo Inc.
Publication date : January 21, 2025
Language : English
Print length : 304 pages
ISBN-13 : 979-8218556730
Item Weight : 1.01 pounds
Dimensions : 5 x 0.81 x 8 inches
Best Sellers Rank: #676,071 in Books (See Top 100 in Books) #902 in Marketing (Books) #1,521 in Entrepreneurship (Books) #4,560 in Leadership & Motivation
Customer Reviews: 4.7 4.7 out of 5 stars (39) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the book refreshing and easy to read, with one review noting it’s not just high-level theory. They appreciate the marketing approach, with one customer highlighting how it helps customers embrace their brand identity. The book receives positive feedback for its encyclopedia content, with one customer mentioning it provides examples across nearly all industries to learn from.
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