Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication

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Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.

Included with this title:

The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Publisher ‏ : ‎ SAGE Publications, Inc
Publication date ‏ : ‎ October 9, 2020
Edition ‏ : ‎ 2nd
Language ‏ : ‎ English
Print length ‏ : ‎ 448 pages
ISBN-10 ‏ : ‎ 1544392001
ISBN-13 ‏ : ‎ 978-1544392004
Item Weight ‏ : ‎ 1.75 pounds
Dimensions ‏ : ‎ 8 x 1.01 x 10 inches
Best Sellers Rank: #756,149 in Books (See Top 100 in Books) #50 in Communications #413 in Communication Reference (Books) #1,475 in Communication & Media Studies
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