Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

Price: $44.99 - $34.77
(as of Dec 05, 2025 22:08:58 UTC – Details)

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects – including sketches and final results of his own successful designs – he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you’ll learn:Best practices for extending a logo into a complete brand identity systemWhy one logo is more effective than anotherHow to create your own iconic designsWhat sets some designers above the rest31 practical design tips for creating logos that last

From the brand

Trusted books and eBooks written by graphics professionals for the creative at heart. Peachpit has always been committed to developing new ways to share information and make lifelong learning as accessible and engaging as possible.

How did we get our start?

Peachpit Press has been training and inspiring creative people since 1986.

Who are our books for?

Our books offer unique strengths and style of instruction for graphics professionals and students alike.

What makes us unique?

Step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice.

More from Peachpit

New Riders Voices That Matter

Capturing the best from leading-edge graphic designers, photographers, and business visionaries.

Visual QuickStart Guide Series

An easy, visual approach to learning. Suitable for beginner through intermediate levels.

Classroom in a Book

Project-based learning to help you learn the features of Adobe software quickly and easily. For beginner through intermediate levels.

Publisher ‏ : ‎ Peachpit Press
Publication date ‏ : ‎ August 20, 2014
Edition ‏ : ‎ 2nd
Language ‏ : ‎ English
Print length ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 0321985206
ISBN-13 ‏ : ‎ 978-0321985200
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 7 x 0.47 x 8.9 inches
Part of series ‏ : ‎ Voices That Matter
Best Sellers Rank: #330,552 in Books (See Top 100 in Books) #17 in Desktop Publishing #44 in Design & Graphics Software Books #49 in Branding & Logo Design
Customer Reviews: 4.7 4.7 out of 5 stars (885) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });