Maximum Influence: The 12 Universal Laws of Power Persuasion

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(as of Dec 04, 2025 02:02:14 UTC – Details)

How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? The secret lies in the 12 Laws of Persuasion.

These “powers” are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves–today! Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves.

These laws include:

The law of dissonanceThe law of contractThe law of expectationThe law of esteemThe law of obligation

In Maximum Influence, you will learn why each law works, how to use each one, and what to avoid in carrying it out.

Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize to find success and prosperity–influence!

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Publisher ‏ : ‎ AMACOM
Publication date ‏ : ‎ June 12, 2013
Edition ‏ : ‎ Second
Language ‏ : ‎ English
Print length ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 0814432093
ISBN-13 ‏ : ‎ 978-0814432099
Item Weight ‏ : ‎ 14.7 ounces
Dimensions ‏ : ‎ 6 x 0.65 x 9 inches
Best Sellers Rank: #1,453,586 in Books (See Top 100 in Books) #1,721 in Communication Skills #2,180 in Popular Social Psychology & Interactions #5,939 in Leadership & Motivation
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