Organizational Reputation Management: A Strategic Public Relations Perspective

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(as of Dec 04, 2025 18:22:30 UTC – Details)

ORGANIZATIONAL REPUTATION MANAGEMENT

Teaches public relations through the management of relationships with key organizational publics, perfect for business and management students

Organizational Reputation Management: A Strategic Public Relations Perspective presents comprehensive coverage of how corporations, governments, and non profit organizations build and maintain their reputation. This unique textbook provides students with a solid understanding of the function of public relations as a strategic activity, as author Alexander V. Laskin offers a real-world relationship management perspective while employing an innovative approach to defining and analyzing reputation.

Student-friendly chapters introduce all essential concepts of reputation management, describe the entire process of reputation management, help future organizational leaders appreciate the importance of reputation, explain measurement and evaluation methods, and define organizational reputation through relationships with key stakeholders such as investors, employees, and customers.

Designed to be used with the PRSA MBA/Business School Initiative curriculum, Organizational Reputation Management demonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation.

Organizational Reputation Management: A Strategic Public Relations Perspective is the ideal textbook for undergraduate and graduate courses in reputation management, public relations management, and strategic communication.

ASIN ‏ : ‎ B0D1LLDSVB
Publisher ‏ : ‎ Wiley-Blackwell
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ April 11, 2024
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 11.1 MB
Simultaneous device usage ‏ : ‎ Up to 3 simultaneous devices, per publisher limits
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 205 pages
ISBN-13 ‏ : ‎ 978-1394180356
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #2,443,592 in Kindle Store (See Top 100 in Kindle Store) #1,149 in Communication Reference (Kindle Store) #1,252 in Academic & Commercial Writing Reference #1,890 in Advertising (Kindle Store)
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