Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)

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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Publisher ‏ : ‎ AVA Publishing
Publication date ‏ : ‎ May 26, 2011
Edition ‏ : ‎ 0
Language ‏ : ‎ English
Print length ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 2940411417
ISBN-13 ‏ : ‎ 978-2940411412
Item Weight ‏ : ‎ 2.35 pounds
Dimensions ‏ : ‎ 8.67 x 0.83 x 11.76 inches
Part of series ‏ : ‎ Required Reading Range
Best Sellers Rank: #1,598,394 in Books (See Top 100 in Books) #2,215 in Graphic Design Techniques #5,060 in Commercial Graphic Design (Books)
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