Price: ~~$54.99~~ - $8.79
(as of Dec 16, 2025 18:52:23 UTC – Details)

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.

One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI’s impact on PR, with insights for practitioners and scholars worldwide.

This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.

ASIN ‏ : ‎ B0DJ1MXQKY
Publisher ‏ : ‎ Routledge
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ February 19, 2025
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 2.4 MB
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 299 pages
ISBN-13 ‏ : ‎ 978-1040314807
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #4,555,884 in Kindle Store (See Top 100 in Kindle Store) #973 in Public Relations (Books) #992 in Public Relations (Kindle Store) #2,660 in Communication Reference (Kindle Store)

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